This video lecture gives you a step-by-step guide in how you analyse data collected from qualitative interviews or group discussions. The guide does not only explain the analysis itself but also the development of a model out of the analysis and the reporting of the findings.
The methodological foundations of this method to analyse qualitative interviews and group discussions can be found in the Qualitative Content Analysis (esp.Kuckartz, U. & Rädiker, S. (2018). Qualitative Content Analysis: Methods, Practice and Software.) and the Grounded Theory Methodology (esp. Strauss, A.L. & Corbin, J.M. (1996). Basics of Qualitative Research: Techniques for Developing Grounded Theory.).
The phases and steps of the analysis are:
1 Preparatory Steps
1.1 Defining the analytic frame on the basis of theory, research questions & interview guideline
1.2 Transcription of interview recordings
2 Coding & Category System
2.1 Comprehensive familiarisation with transcripts
2.2 Deriving the deductive categories from theory, research questions & interview guideline
2.3 Deductive & inductive coding of the transcripts & development of a (hierarchical) category system
3 Model Development
3.1 Analysing the contexts of categories
3.2 Deriving a theoretical model from the category system & contexts of categories
4 Result Reporting in Research Paper
4.1 Reporting of categories
4.2 Reporting of developed model
Download of the lecture notes: